The answers for this question may vary depending on who you talk to but generally a redesign or revamp should be done every 3 to 4 years to keep up with changes in design trends, technology and search engine algorithms.

Here are a few scenarios that might push you towards considering an overhaul:

  • Your branding has evolved or you’ve undergone a complete rebrand.
  • Your clients have needs that your website isn’t meeting.
  • You’re not keeping up with your competitors.
  • You require new or clearer messaging.
  • You’re looking into new content mediums.
  • You’re finding it difficult to update your content.
  • You want more website traffic.
  • You have room in your budget.
  • You have the time to dedicate to a refresh.